Employee Advocacy – Reports
General

- Active stories this period
- Total shares
- Avg. per active user
- earned media value
- on each network
- shares
- potential reach
- earned media value
Content

- the number of active stories increased by ##% since last month
- Active Story Metrics
- Shareable stories
- Internal stories
- total
- Content Breakdown
- days since posted
- views
- shares
- engagements
- clicks
User
Curator
Distribution
Stats
Leaderboard
Employee Advocacy – My Feed
Employee Advocacy – Content
Sprout Social – Reviews
Sprout Social – People
Sprout Social – Reports
Reports Home
Your Reports

you can build your own report
Internal Reports
Paid Social Reports
Custom Reports
Cross-Network Reports
Profile Performance

Post Performance

- Impressions How it’s calculated
- Potential Reach what’s the definition
- Engagements number of the comments?
- Engagement Rate per Impression I believe it’s Impressions divided by Engagement, right?
Tag Performance
Paid Performance
Competitor Performance

You can see your reports next by the competitor’s
- Twitter published posts
- facebook published posts
- instagram published posts & reels
Competitor Posts
Twitter Reports
Facebook Reports
Instagram Reports
LinkedIn Reports
Pinterest Performance
Advocacy Reports
Profiles by Network
Paid by Network
Cross-Network Paid Performance Report

Paid Performance Summary
- Total Spend
- Impressions what is impression?
- CPM
- Engagements
- SPE
- Clicks
- CPC
- Web Conversions
- CPCon
Paid Impressions
I see the share button, is it sharing a link or i can export the report?
Twitter Paid Performance
LinkedIn Paid Performance
Competitors by Network
Facebook Competitors

Instagram Competitors
Twiter Competitors
Twitter Analysis
Internal Performance
Inbox activity

You can see the performance by teams in your company
- Inbox Activity Summary
- Total Received Messages
- Total actioned messages
- action rate
- average time to action
- inbox volume
- total volume by day
- received messages
- actioned messages
- inbox performance metrics
- total received messages (total, %change)
- total volume by day
Inbox Team
Publishing Team
Task Performance
Facebook Bots
Twitter Bots
Twitter Feedback
Advocacy by Bambu
Customize Branding
why the menu’s changing?>>the users can create their own dashboard
Sprout Social – Listening
Listening Home
Active Topics
What is Topic?




Topic Summary
- Total Volume
- Total Engagements
- Avg. Engagements Per Message
- Potential Impressions
- Unique Authors
- Positive Sentiment (%)
Featured Topics

Archived Topics
Twitter Search
Volume
Performance
Topic Summary

Volume
